TOP 5 I.T CHALLENGES FACED BY ADVERTISING & MEDIA COMPANIES (AND HOW TO OVERCOME THEM!)

Written on the 13 June 2024

The world of advertising and media is a whirlwind of creativity, tight deadlines, and ever-evolving technology.  While you're busy crafting compelling campaigns and pushing the boundaries of storytelling, a robust I.T infrastructure is crucial to keeping your business running smoothly.

But let's face it, I.T challenges can quickly become a creativity killer. Here are the top 5 I.T hurdles faced by advertising and media companies today, along with some tips on how to overcome them:

1. Secure File Sharing with Freelancers: Juggling in-house teams and freelancers is a common practice in advertising and media. However, sharing client data through platforms like personal Google Drive accounts can lead to security breaches and access control issues.

Solution: Utilise secure collaboration platforms with features like granular access control. This ensures only authorised users can view and edit specific files.

2. Client Data Security:  A data breach can be devastating for any business, but for advertising and media companies entrusted with sensitive client information, the consequences can be even more severe.

Solution: Implement a comprehensive data security strategy. This includes robust encryption protocols, user access controls, and regular security audits.

3. Scaling Storage Needs: With high-resolution images, videos, and complex creative assets, storage demands in the advertising and media industry are constantly growing.

Solution: Invest in secure, scalable storage solutions like cloud-based options. This ensures you have the capacity to handle your ever-growing data needs.

4. Navigating Data Privacy Regulations:  Data privacy regulations like the Australian Privacy Act 1988 or if you have international customers navigating GDPR and CCPA are becoming increasingly complex.

Solution: Stay up-to-date on evolving regulations and implement data privacy practices that ensure compliance. This includes clear data collection policies and user consent mechanisms.

5. Embracing Emerging Technologies:  AI and AR/VR are revolutionising the advertising and media landscape. However, your existing I.T infrastructure might not be equipped to handle these new technologies.

Solution:  Conduct a technology audit to identify any gaps in your I.T infrastructure. Partner with I.T professionals who can help you integrate seamlessly with these exciting new tools.

Beyond these top 5 challenges, here are some additional considerations:

Remote Work Security:  With a dispersed workforce, ensuring remote work security is vital. Implement policies around data access on personal devices and encourage use of secure communication platforms.

User Access Management:   A robust user access management system ensures only authorised users have access to specific data and applications.

By proactively addressing these I.T challenges, advertising and media companies can free themselves from technical headaches and focus on what they do best: creating powerful and engaging content.

Ready to streamline your operations and unleash your creative potential?  Contact us today to discuss how we can help you tackle your I.T challenges!